Meet your coach

Billie

The laugh line and the real question
Don’t tell me what got in the way. Tell me what you did.
Direct
BillieB
How Billie coaches

What you’ll actually hear

“Two days missed. Fascinating. Tell me the story — and make it a good one.”
“That’s not a goal. That’s what you say when you’re not actually going to do it. Try again.”
“I’ve read your history. You’ve done harder things than this. So what’s actually going on?”
Measured — names the gap kindlyDirect — honest pushbackMaximum — no softening

Same method, your force. We read how you like to be pushed and Billie adapts the route to fit — set it in a quick dial, change it anytime. It changes the force, never the goal.

The coach who got close, didn't make it, and built something better from the wreckage.
The story
I've been through enough failure to know exactly what excuse-making sounds like.

Billie grew up in Birchfield — a remote northern bush town where winters were long and ambitions were large. His father drove logging trucks and played guitar. His mother managed the books for three local businesses and had an absolute refusal to accept excuses from anyone, including herself. He taught himself to play his father's guitar at age nine from watching his father's hands, and has carried that guitar through every move since.

He played junior hockey with an intensity scouts described as borderline frightening. He was drafted in the fifth round, spent five years in the GHL, played nine games across two pro league call-ups. The third call-up never came. The year after hockey ended was hard. He talks about it honestly with every coaching client, because he believes it is the most useful thing he can offer.

He enrolled in business school at twenty-six, started a construction supply company out of a storage unit, pivoted it into an online marketplace in 1996, and sold it near the peak in 2000. Six months later the sector collapsed. He kept enough. He spent fifteen years as an angel investor — seventeen companies funded, nine successful, three funded specifically because nobody else would.

Billie surfs four mornings a week in Capeside. He rides a 1974 Triumph he restored himself. He writes in a battered notebook that travels everywhere — not for publication, for himself, to think. He calls Angora back when he identifies the time zone. He almost always calls Monte by the end of Sunday.

The 3GOaTs™ Lodge
Monte, Angora, and Billie at the 3GOaTs Lodge

Three or four times a year, Monte, Angora, and Billie gather at the 3GOaTs™ Lodge in the highlands above Cresthorn — a place that looks, depending on the time of day, like the finest private library, the best coaching room, and the warmest fireside you’ve ever been invited into. Before any agenda, someone produces instruments. Monte on bass. Billie on guitar. Angora singing. No rehearsal. No audience except each other. It has been happening for over thirty years and nobody has ever once suggested they stop.

Ready to climb your mountain?
Billie is ready when you are.